After nearly a decade of financial instability, Florida’s property insurance market is finally posting profits—for the first time in eight years. According to a recent article from PropertyCasualty360, insurers across the state have reported positive net income, reflecting improved underwriting discipline, rate adequacy, and fewer catastrophic losses in recent years.

One particularly eye-catching headline is the reported $21 million salary of Slide Insurance CEO Bruce Lucas in 2024, signaling renewed profitability and confidence among private insurers in Florida’s volatile property insurance landscape.

Why Aren’t Florida Property Insurance Rates Decreasing?

While increased profitability is a positive sign for the long-term health of the industry, many Florida homeowners and business owners are left wondering: Why aren’t my insurance premiums going down?

The answer lies in the larger economic context. Several factors are currently keeping property insurance costs elevated in 2025:

  • 📦 Trade tariffs and global economic uncertainty are driving up the cost of building materials.
  • 🧱 Labor shortages and inflation are impacting repair and replacement costs.
  • 🔍 Insurers continue to account for litigation risk and reinsurance expenses, especially in coastal markets like Cocoa Beach, Satellite Beach, and Margate.

These pressures are keeping premiums from dropping—even as carriers improve their bottom lines.

What Can Florida Policyholders Do?

At Barefoot Insurance Brokers, we understand how confusing and frustrating the current insurance environment can be. That’s why our licensed agents work with clients across Brevard County, Broward County, and the Treasure Coast to help navigate:

  • 📄 Property insurance policy sublimits and exclusions
  • 🌊 The difference between water damage and flood coverage
  • 📊 Premium comparisons across multiple carriers
  • 🛠️ Coverage options that align with local construction and replacement costs

Whether you’re in Cocoa, Port St. John, Margate, Coral Springs, or Hutchinson Island, we’re here to help you make sense of your policy and identify opportunities to optimize your coverage and costs.


📞 Contact Us for a Personalized Policy Review

If you’re concerned about rising insurance premiums or want to better understand what your current policy covers, reach out to Craig Appleman at craig@barefootins.com. We’re happy to offer a no-obligation review of your Florida homeowners or property insurance policy.